I've built businesses in four industries. Now I build them with AI.
Ten years of building businesses from zero, and now I build AI systems for yours.
Calgary, AB
Every business I've touched taught me one piece of the system. Here's the record.
Business degree at Mount Royal University, majoring in marketing and entrepreneurship, after a first year at the University of Lethbridge.
Built Bare Knuckle Body Care, a private-label ecommerce brand shipping across North America. Website, branding, ads, supplier contracts and customer service, all hands-on.
Marketing director for The Rusty Edge for the winter season, the only independent shop on a mountain run by one large operator. Rebuilt the brand and took it past half the available market in a single season.
Founding partner and CMO of a Mount Royal startup turning used Napa Valley wine and whiskey barrels into furniture. We went from farmers markets to $1M a year in sales within two years, then to 650+ retailers across North America. We pitched on CBC's Dragons' Den (season 13) and landed a licensing deal with Jack Daniel's, the first Canadian company ever to get one.
Built and ran multiple Shopify brands from scratch: sourcing, branding, paid ads on Meta and Google, email and 3PL fulfillment. Combined sales passed $6.5M before I wound them down to go all-in on AI.
Started a YouTube channel documenting crypto and online business. By 2021 it had grown a paid community of around 2,000 members, run with a small team of contractors. It taught me what makes a community work, and what breaks it.
Moved profits out of online markets and into cash-flowing property in my twenties. Today I own multiple rental properties.
Built my own AI operating system with Claude that runs research, content and reporting every day. Now I build them for businesses, and I'm currently deploying one for a Calgary mortgage brokerage. The channel moved with me: 78K subscribers watching real AI experiments, wins and losses included.
Done-for-you systems built around how your team already works. Not a chatbot bolted onto your website.
Every week on YouTube I put AI tools and money-making methods through real experiments, with the results shown, good or bad.
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